My friend John Serra from the 30DC Friendfeed group posted a link to this, saying, if you are worried about being a market leader, try being guy #3 – hilarious, but to the point – Seth’s Blog: Guy #3. Seth Godin, who wrote Tribes, had this to say about the video:
My favorite part happens just before the first minute mark. That’s when guy #3 joins the group. Before him, it was just a crazy dancing guy and then maybe one other crazy guy. But it’s guy #3 who made it a movement.
Initiators are rare indeed, but it’s scary to be the leader. Guy #3 is rare too, but it’s a lot less scary and just as important. Guy #49 is irrelevant. No bravery points for being part of the mob.
We need more guy #3s.
Chris Sentman is a